Deal Wings press kit

Fact sheet

Legal entity

Deal Wings LLC, a Utah limited liability company

Founded by

Robbie Swanson, former machine-learning engineer turned product leader

Headquarters

Saratoga Springs, Utah, United States

Product

Flight deal alert service for Salt Lake City (SLC) and Provo (PVU) departures

Subscription

Free tier (one priority destination) or $39.99 / year Pro

Coverage area

U.S. residents only; departures from Utah only

Audience

Travelers based in Utah; primary markets are SLC, Provo County, Saratoga Springs, Ogden, Park City

Email delivery

Resend; auth via Supabase; payments via Stripe

Data sources

Public airline pricing, no paid APIs; multi-source anomaly detection

Domain

dealwings.co

Contact

hello@dealwings.co

Boilerplate copy

For a 30-word company description:

Deal Wings is a Utah-only flight deal service that uses proprietary anomaly detection to catch more SLC and PVU deals, faster, for $39.99 / year, less than every competitor.

For an 85-word company description (leads with the differentiator against Flights From Home, the closest local competitor):

Deal Wings (dealwings.co) is a Utah flight deal alert service built by Robbie Swanson, a former machine-learning engineer, using proprietary anomaly-detection technology designed for SLC and Provo travelers. Where Flights From Home hand-curates a small set of monthly deals across six regional airports, Deal Wings algorithmically scans every SLC and PVU fare continuously and delivers every deal that passes four quality gates, typically within 60 seconds. Pro is $39.99 / year, roughly a third of the price of Flights From Home Premium+ ($129, the FFH tier that includes mistake-fare alerts), and the free tier gives unlimited alerts to one chosen destination.

For a longer 150-word version (Deal Wings LLC legal entity language included for formal press releases):

Deal Wings (Deal Wings LLC) is a Utah-based flight deal alert service founded by Robbie Swanson, a former machine-learning engineer turned product leader and serial entrepreneur. Deal Wings was built to apply proprietary anomaly-detection technology to airline pricing, focused specifically on the routes out of Salt Lake City (SLC) and Provo (PVU) that nationwide deal services systematically under-cover. Unlike Flights From Home, the closest local competitor, which hand-curates a small set of deals each month across six Intermountain West airports, Deal Wings continuously scans every SLC and PVU fare and surfaces every deal that passes four independent quality gates within about 60 seconds, typically 5 to 15 alerts per month per popular destination on the Pro tier. Pro is $39.99 per year (less than every direct competitor); the free tier delivers unlimited alerts to one chosen destination.

Brand

Name: Deal Wings. Always two words, both capitalized. Not “DealWings” or “dealwings” (lowercase only in URLs and code). Brand colors: sand #FDF6EE (background), coral #FF6B6B (accent). Typography: Plus Jakarta Sans (body), JetBrains Mono (prices and codes). For favicon and Apple touch icons, see /icon and /apple-icon.

Background reading

For technical or comparative context:

• About Deal Wings : how the service works, what we don't do
• Deal Wings vs Going vs Thrifty Traveler : head-to-head comparison with category competitors
• How airlines price flights : fare class system background, useful for understanding why deals happen
• What is a unicorn fare? : Deal Wings' tier definitions and quality gates
• Cheap flights from Salt Lake City : destination-by-destination price intelligence